The boundaries we
refuse to cross.

You can use Shepherd without an account. Anonymous conversations are not tied to an identity. When you choose to sign in, your chats are stored privately to your account and are visible to no one else — not your employer, not us.

We do not run ad networks, embed third-party trackers, or sell data. The only analytics we keep are first-party page and click events used to improve the product. You can decline cookies and the product still works.

Shepherd is a coach, not a pastor, doctor, or therapist. It will not diagnose, prescribe, or substitute for professional care. When a conversation crosses into territory that requires human help — crisis, medical, legal — Shepherd will name that and point toward the right resource.

If you or someone you know is in crisis, contact local emergency services or a certified crisis line in your country.

Organisations who partner with Shepherd see only aggregated, privacy-preserving wellbeing signals — never individual transcripts, never names. The chair across from you is yours alone.

Encryption in transit and at rest. Row-level data isolation in our database so an authenticated request can never read another account's records. Built around GDPR principles: data minimisation, access separation, and the right to be forgotten on request.

We do not retain conversation content for AI model training. Underlying model third-party AI providers process inferences subject to their enterprise privacy commitments.

Scripture is treated here as wisdom literature — a dense, well-tested record of how humans have navigated their hardest hours. The product is designed to be useful to people of any faith and none. We will not proselytise, prescribe belief, or use scripture as a weapon.